Rebranding Sunny Isles Beach

The City of Sunny Isles Beach undertook a rebranding project for the city's brand in 2021. The City, along with their consultant Jacober Creative engaged in extensive research to determine how to position the city to best represent our residents, businesses and services. During Phase 1, we conducted focus groups and surveys to gain resident feedback and input on how we can brand our city as a collective group. During Phase 2, Jacober Creative, took the findings from Phase 1, along with feedback from the Commission, to execute the City’s new brand.

Here in the City of Sunny Isles Beach, our beautiful oceanfront community offers the pillars of a quality upscale lifestyle for all citizens: a beautiful landscape, a safe and family-friendly environment, culturally rich municipal amenities, and a progressive urban vision. We are confident that we have created a unified brand identity that reflects the evolution of the city and its future growth, connects the local government with the community we serve, inspires resident engagement with the city, attracts potential businesses and investors, and positions Sunny Isles Beach as a safe, responsive, and sought-after community. 

Brand Development and Execution

Below you will find the final brand elements for the City of Sunny Isles Beach, including a logo, tagline, mission statement, vision statement, and values.

Logo & Tagline:

Additional Resources

Rebranding Research Report and Strategic Analysis Report(PDF, 7MB)
Watch Virtual City Commission Rebranding Workshop
Learn More About Jacober Creative